The other day I was thinking about what influences the development of a personal brand especially strongly and at some point the image of Christ appeared in my head.
No, I did not receive a blessing from above, I did not remember about repentance, although it was time...

I thought that Jesus has an incredibly well-developed personal brand, if not the best in the history of mankind.

How did this happen?

I will refer to my memory and perception of his story. If you find inaccuracies, correct me

1. Divine origin

Mary became pregnant by the Holy Spirit. Jesus is essentially the son of God.

It will be difficult for modern experts to confirm their heavenly origin, although some try, but it is quite possible to create a mystical origin using storytelling. The emergence of a personal brand: how I became a vocal coach...

And even before his birth, there was a prophecy that he would become the King of Israel. That is why, by the way, Herod killed many innocent babies born at the same time as Jesus. He felt the throne shaking, it became scary.

What is a prophecy? It is a visualization of the future with a claim to 100% embodiment in reality.

You can make legends and similar "predictions" about your brand, what it will become, and when.

It is desirable that such predictions appear in authoritative sources of information.

By the way, all this can be attributed to the corporate brand as well

2. Impeccable reputation

He was a very hard-working and honest young man. It is clear that more and more ordinary people learned about this, who then did not even suspect who this man would become
A person developing his brand must work hard and do it at 11 out of 10.

Then the reputation will go ahead of the person. You can't hide the essence. It is important not to seem, but to BE. And to affirm this existence every day

3. Tests

Jesus fasted for 40 days in the desert, where the Devil tested him. Satan offered him the whole world.

Say yes, renounce God and all the riches, all the power is yours.

Jesus did not renounce, and showed loyalty and firmness. He passed his test. He returned, was baptized by John in the Jordan River, the Holy Spirit descended upon him in the form of a white dove and after that, he began his main journey...

Many have gone through their trials, many are yet to go through them, and many should invent them for themselves and go through them.
A person who builds his brand will have a much stronger image if he goes around the world, the Way of Santiago, corporate copper pipes, even from a carpenter to the owner of a furniture factory...
Everyone can have their path, but if it exists and if it was thorny, you overcame it, and did not renounce your values, then you will strengthen your brand.

4. Disciples

Christ had 12 disciples. They were always with him. They witnessed his life and death. They learned everything from him, watched his miracles, and were inspired. And sometime after the tragic events in Golgotha, they wrote about Jesus and told = preached about him to other people, spreading Christianity.

A personal brand, like a corporate one, can have evangelists = brand advocates = ambassadors.
They can be created from the most loyal clients, from employees.
It is important to constantly work with them, and spend time with them. It is important to make them witnesses of the expert/company's deeds.
It is important to properly form and support the ambassador program

5. Miracles

He helped the desperate, cured hopeless diseases, raised the dead, walked on water, turned water into wine, and fed several thousand people with two fish.

An expert does not need to have supernatural powers. It is simply important for him to strive for the best manifestation of himself in the matter. For the best, which he is capable of at a given moment in time. And grow and grow every day. This will help create results for people. Cases will appear. These cases will be those very miracles

6. Personality

Jesus extolled love. And showed love through caring for students, children, adults with whom he met. When asked what the greatest commandment was, he replied, "Love your neighbor as yourself." He said that love for God and neighbor are the greatest commandments, on which all the law and the prophets are based.
The personality of Christ was built around this magnetic quality.

An expert without inner and strong integrity will not be able to build a sustainable personal brand.
That is why it is important to understand your values ​​and implement them in your deeds and live by them.

7. Legacy

Jesus left faith and love in people, perhaps the main thing that supports in difficult times.
2000 years later, 30% of all people on Earth are Christians. 2.5 billion people.

Of course, there are many dark spots in the history of Christianity: the Crusades, the Inquisition, support for wars...

But many people were able to stand on the bright side, to cultivate goodness in themselves, that very love...

I am not a religious person. I don't consider myself to belong to any religion. But I believe that mutual respect and love make the world brighter, even in the darkest times.

Everyone who builds a personal or corporate brand can leave their own legacy.
But what kind of legacy is up to everyone to decide for themselves

If you want to build the same great personal brand that Jesus built, get a free analysis from a top marketer with many years of experience