Coach of the Year in Kazakhstan. Course on building relationships with loved ones, yourself, the world
Helped build business processes and created a system for continuous lead generation
- Created a simple and working website with a funnel, where we collected data from all users
- Recorded a video, a lead magnet, which warmed up potential clients and helped them gain confidence in the product
- Created scripts for creatives, organized production and launched advertising
- Started receiving traffic and put its processing on stream
- We got one of the lowest prices per lead in the online education market in Kazakhstan
- We recruited new groups every month or every two months
- We systematically built the client's personal brand
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About the client - Women's coach of the year. Teaches women how to build relationships with loved ones, with the world around them, with themselves
- What areas of work have we planned
- Conduct market research, based on which we will understand: what should be
- a website and the text on it
- advertising materials
- an Instagram account and other social networks
- Set up a system for automatic recording for sales consultations
- Hire and train a sales department
- Build business processes where we will
- generate traffic
- process it
- conduct consultations
- sell a course
- collect feedback
- form a loyalty system
- Organize constant data analysis for making decisions based on numbers
- Regularly research the audience
What were the goals - Create a sales funnel, and a website, develop a marketing strategy, control the sales department, launch advertising, develop and implement a PR strategy
Advertising budget - from $500 to $1,500 per month
What we had before starting work - The client worked independently, attracted her subscribers, sold herself, and organized everything herself