Foundation Centre - preparation for studying abroad, Astana
Built a strategy for systemic development for a new business
5 minutes to read
Request at the start of cooperation
- Determine the development path: the brand was entering a new market where demand was just beginning to form
- Develop a strategy and development plan for further implementation by the internal marketing department
- Develop a communication strategy taking into account the unformed demand in the market, convey the value of the product
What we did
- Conducted a detailed analysis of the audience, developed touchpoints with a potential client at each stage of the user's path to purchase
- Identified the most promising audience segments and painted detailed portraits: pains, doubts, preferences
- Conducted a mystery shopper among competitors (2 competitors were direct and the rest were indirect
- Conducted a SWOT analysis, assessing the risks and threats from the market, and also determined what opportunities exist
- Packaged the product taking into account the values for the local market
- Formed a marketing plan for the year ahead with an emphasis on the business goal as a development vector for the internal marketing department
- Developed creative ideas for each audience portrait for greater resonance in advertising
- Prepared advertising accounts, where at the start without optimization there were 5 leads per day (product over $ 12,000 per year)
Results
- Understanding your target audience, their “thoughts” at every stage before making a purchase decision
- Marketing strategy with a clear understanding of what to do, why to do it and when to do it for the business owner, as well as the entire team
- Written business processes for rapid growth without losses
- A well-built system for attracting target leads
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ROCKS AGENCY
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ROCKS AGENCY
The information below will help us better prepare for the consultation
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