Case FunHouse ENG

FunHouse - Progressive Teens Club

2 minutes to read

What areas of work have we planned

Research the market, understand what competitors there are not only in the city of opening, but also in other places. Make a list of local and reference competitors. Conduct a mystery shopper, make up criteria for analyzing competitors. Conduct a SWOT analysis. Launch targeted and contextual advertising

Conduct research of the target audience

Conduct research of similar products in the global market

Form positioning, slogans, mission

Form business processes

Create a marketing plan

Create a website, give recommendations on filling social networks

Launch advertising campaigns

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Result

Developed a marketing strategy, came up with positioning and the name “Progressive Teenagers Club”
Studied the market, conducted 30 research interviews
Grew to 60 students. Put customer acquisition on stream. Formalized promotion mechanics
Helped build the main business processes: product creation, marketing, sales, service provision
Developed a loyalty system

What was the goal?

The client approached us with the task: to create something unusual for teenagers, to form a positioning and an idea, to launch promotion
To create a place with a unique atmosphere (like in America) for schoolchildren, where they would like to study and improve their hard and soft skills
The first goal is to recruit 320 students
To recruit 20 students for after-school care

What we had before starting the work - Only the client's idea

Contextual advertising

Targeted advertising

Marketing strategy

Contextual advertising

Targeted advertising

Our services:

For educational business:

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