Jewelry store: gold and diamonds (Italy)
Brand packaging with deep meaning and values
5 minutes to read
Request at the start of cooperation
- The brand has been on the market for 10 years. Over the last 2 years, new competitors have been actively entering and taking the lion's share of the market
- There was no understanding of how to package the product
- The business owner did not know how to advance, what to do to regain his position in the market
- Rebranding
What we did
- Conducted a detailed analysis of the audience, formed 4 portraits for targeted and precise communication
- Conducted a mystery shopper in competitors' stores, identified their strengths and threats to our brand
- Determined the vector of brand development - entering new segments and made a clear action plan to achieve this goal
- Packaged the product to differentiate it from competitors and developed a new identity
- Formed a marketing plan for the year ahead to achieve the business goal within a year
- Developed creative ideas for each audience portrait for greater resonance in advertising
What were the challenges for the brand?
- Insufficient cleanliness in stores. To enter the premium segment, every detail of the brand must be perfect
- Service. Managers in the store and SMM processed potential clients at a low level
Results
- The bottlenecks that need to be corrected first are identified
- Marketing strategy with a clear understanding of what to do, why to do it and when to do it
- Plan for entering new market territories taking into account possible threats
- Rebranding with development of the current style of the company
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ROCKS AGENCY
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