Network of medical laboratories in the city of
Bishkek, Kyrgyzstan
Bishkek, Kyrgyzstan
Growth from 1 to 7 branches in the city
5 minutes to read
Request at the start of cooperation
- Just starting business
- There were giant players with good reputation and trust in the market
- Absence of packaged product
- Chaos in business processes
What we did
- Conducted market and audience analysis
- Together with the business owner, identified a fundamental USP to differentiate competitors
- Formed the company's mission and value to create a brand image in the minds of consumers
- Packaged the website and social networks
- Launched resonant communication that worked both on brand awareness and on leads (appeals)
What were the difficulties in the work?
There was stagnation in sales for some time.
Competitors are big and strong, there was no point in competing directly.
We decided to build on our USP and talk more about the mission and values, causing an emotional connection with the brand.
The employees were also a weak point. The girls at the reception were not interested in clients, they did not consult well.
Together with the team, we developed a “Knowledge Base” for employees, organized training on a regular basis.
Created a motivation system
Competitors are big and strong, there was no point in competing directly.
We decided to build on our USP and talk more about the mission and values, causing an emotional connection with the brand.
The employees were also a weak point. The girls at the reception were not interested in clients, they did not consult well.
Together with the team, we developed a “Knowledge Base” for employees, organized training on a regular basis.
Created a motivation system
Results
- Increase in branch openings from 1 to 7 (in a highly competitive market)
- Reaching a level of over 16,000 studies per month
- A developed product that was differentiated from competitors
- Established business processes
- Established work with personnel in order to improve the quality of service
- Opening a new line of work that increased sales by 40%
At the moment, the cooperation continues. We constantly find new solutions, ideas that help to open more and more branches and grow the business.
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ROCKS AGENCY
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ROCKS AGENCY
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