Community of Entrepreneurs - Business Development Course

2 minutes to read

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About the client - Course for experts in launching and building a business

What was the goal - Launch targeted advertising on Instagram, overcome blocking from Facebook, increase the flow of customers to the business

Advertising budget - from $500 to $3000 per month

What we had before starting work - One of the main problems was that advertising was often blocked. This was a period when Facebook blocked for every incorrectly placed comma, so the task was not easy.

What areas of work have we planned

The budget issue was not in the long term. The client was ready to spend as much as it took, as long as there was a result. But it was necessary to start small and gradually grow.

We planned:

• Find subcontractors related to Facebook moderation, to keep our finger on the pulse and understand what can and cannot be done in a specific period, so that we do not get banned
• Put on stream the rapid creation of accounts on Instagram and Facebook in case of possible misfires
• Find a way to multiple growth of the business
• Audit the current situation
• Connect an additional source of traffic, so as not to be dependent on Instagram

Helped the business grow 6-fold

What result did we get

We lowered the average cost of a lead from 3-4 dollars to 2.

We reduced the number of blockings several times

The number of clients coming for consultations has increased 5 times. If before there were about 30 per month, now there are 150-180 per month

If before there were about 5-6 sales per month, now there are about 30.

We got a stable flow of leads from YouTube, without blocking

We established work on Instagram